The visual language of the OOH advertising campaigns for student recruitment events, such as Open Days and Enrolment is led by the prospectus design each academic year, with the overall aim to be bright, eye-catching and ultimately, make prospective students and their parents want to sign up.
Here are some examples of the artwork applied to multiple touch-points and how I have changed the designs over the years to keep them looking fresh. As you can see, I am able to use the same branding across a variety of sizes and dimensions.
