Until 2026, WHCG didn't have any proper brand guidelines in place which meant there was never any brand consistency across the organisation. For example, the current logos were updated in 2019 but there were many occasions where staff would use logos on literature prior to then.
I was given the responsibility of creating the company brand guidelines, for staff to implement across their day-to-day functions. This includes a comprehensive section on logos, colours, typography and more - along with how to apply the assets in a coherent way. As I created the brand guidelines, this meant I was the brand guardian, so I was always on hand to help if staff needed support.
