Until 2026, WHCG didn't have any proper brand guidelines in place which meant there was never any brand consistency across the organisation.
I was given the responsibility of creating the company brand guidelines, for staff to implement across their day-to-day functions. This includes comprehensive sections on logos, colours, typography, email signatures, Microsoft templates and more - along with how to apply the assets in a coherent way. As I created the brand guidelines, this meant I was the brand guardian, so I was always on hand to help if staff needed support.
You can see some examples of the brand guidelines in practice in my WHCG OOH Advertising Campaigns and WHCG College Literature pages under the Work tab.
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