Where Potential Becomes Reality is a student recruitment campaign comprising of a hero video advert supported by three case studies of real WHC students. The premise was to spotlight each of the USPs with choosing to study at college.
Swan's case study focuses on the employer partnerships aspect of college courses, Hans' case study highlights the new friendships and freedom you gain and Ella's features the support she received to help her complete her studies.
I facilitated this project from start to finish, including the organisation of the students and filming locations, liaising with the video agency, assisting with directing the shoots and overseeing the post production edits. And if you look closely, you may even spot me featuring in the video itself!
